Brand guidelines for an AI tech startup
- Sally Ketley - The Word Creative
- Jul 31, 2024
- 1 min read
Updated: Nov 28, 2024

It's thrilling when your client's technology amazes you. However, as a bustling startup with numerous ideas, limited time, and significant pitches approaching, Atria AI were having difficulty establishing and managing their brand identity.
I was particularly thrilled to be invited to work on this by a wonderful colleague from a former organisation. When a connection transitions to a new company and includes me in their journey. It truly feels like the biggest compliment.
After a couple of frantic Teams calls (in which my mind was blown by the epic cleverness of their offering), we set to work on Google slides, producing a set of brand guidelines and workable templates that can be easily adapted by anyone across the organisation.
This company is going places. You heard it here first!